Hospitality businesses are always looking for ways to speed up their service, save time and deliver a better customer experience. So, with over 70% of Australians and New Zealanders now owning smartphones, it’s not surprising that restaurants, cafés, and fast-food outlets are increasingly taking advantage of mobile technology to connect with their customers and optimise internal processes.
There are a few different approaches you can take when looking to implement a mobile solution for your restaurant, and your choice will depend largely on
- the features you want to use
- how much customisation you’ll require
- your budget.
Your options range from a standard, out-of-the-box app with a generic appearance and only the basic features that all businesses are likely to use, right through to a fully branded and integrated app that’s custom built for your business. But the sweet spot for most hospitality businesses will be somewhere in between—an app that
- can be bought off-the-shelf and customised to suit your business
- integrates with your point-of-sale (POS), customer loyalty, marketing and backoffice systems
- lets you add your own branding and looks great on your customers’ mobile devices.
So what exactly can a mobile hospitality app do for your restaurant or café?
1. Speed up your service
Many restaurants are already cutting their service times by taking customer orders on mobile tablets. Whether handled by wait staff or fixed to the table, these systems ensure orders reach the kitchen with zero delay. The next logical step is letting customers orders from their own devices—it’s convenient for your customers and gives you a cost-effective way to get more information.
2. Connect with your customers…
Push notifications let you send updates, vouchers and special deals to customers. You can combine these with location services to entice nearby customers into your premises. And by tying this in with your loyalty program, you’ll give customers an added incentive to visit again soon, with offers tailored to their tastes.
3. …and give them some space
When restaurant customers can handle their own ordering from the table, wait staff are freed up to focus on delivering food and drinks from the kitchen. Customers get to view your up-to-date visual menu at their leisure, and place an order when they’re ready, so there’s no more waiting around for patrons to finish chatting before you can take their order.
4. Track orders through to delivery
Your takeaway customers will appreciate being notified when their food or drinks are ready, and GPS technology helps locate your customers whether they’re in your restaurant, standing out the front, or at home waiting for your delivery.
5. Make it easy for customers to pay
In-app payment options are becoming the norm for delivery orders, because it saves drivers from needing to carry large amounts of cash. But there are other benefits. You can also use in-app payments to avoid the hassle of bill-splitting. And for those customers who prefer to pay cash, consider adding a “bill” or “checkout” button that notifies your staff that your customers are ready to pay.
In addition to all these benefits, a recent study of loyalty program users showed an overwhelming majority of consumers favour brands that are quick to adopt the latest technology. For hospitality business owners, POS systems with integrated and brand-customised mobile apps represent a growing opportunity to capture that audience.
If you’re interested in finding out more about Fedelta’s POS solutions and our exciting new offering, contact us.